Yesterday we had a name and an LLC.
But then today – based on a bad dream and some feedback from the curator team: I’m not so sure.
How can I call this thing the Social Tribune when I don’t own socialtribune.com?
And worse: what if someone else does something weird with it and sabotages my whole project? Won’t people automatically type in “socialtribune.com?”
Advice from Max: “Bite the worry bullet now and the financial bullet later. Focus on making the site amazing and building your SEO so you won’t have to worry about that other domain. Then, when you’re generating revenue, go ahead and buy it.”
In the mean time, we discovered another domain to use as the main site address:
Which, I actually like a lot better because it instantly feels like a community.
::wipes beads of sweat from forehead::
Moving on, we talked through the pay structure of having members sign up annually, but the problem being that the content in the member area is not yet worth that amount of money (we still need more resources) and that since we are essentially selling a COMMUNITY, the community has to be there before we charge people for it.
SO: we’re closing it down and rolling into beta.
Which, feels like a few steps backwards BUT we’re doing this the right way with the goal of building something really fucking awesome.
So we decided that the current testers (10 or so people) can still log in and access all of the features as they’re built, request resources for things they want to learn about, submit posts and resources, get feedback and ideas from each other on the forum and basically decide what this is going to eventually “be.”
In addition to those 10 people, we’re opening up a wait list for people to sign in to join the beta, and taking about 10 or so new people per week so that we can grow slowly and learn about all of the initial members.
Pay method: we decided that anyone participating actively at this level should have a forever free membership, and we will cap this group at 100.
Threshold to go live: 24 resources, 24 blog posts, 100 active beta users, 500 people on the wait list.
AND – we developed a new logo! Ta daaaaaa:
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