It’s about finding out who’s talking about you, your firm or topics relevant to your business and getting in on the conversation. It’s about creating (and curating) compelling content that generates interest and “top of mind awareness” (TOMA) in you and your firm. It’s about leading people to your website, and tracking how they got there (so that you know which channels and topics to emphasize).
In short: expanding your reach, visibility, and credibility online can drastically improve your bottom line.
If your social media isn’t making you money – it’s time to reassess.
Conversations is a team of passionate social media marketers with an affinity for helping solo and small firm attorneys up their game when it comes to marketing. Every lawyer and law firm is unique. We take the time to understand you and your practice area, then create and implement specific strategies that work for you.
We create measurable strategies and real results based on your online marketing goals.
We religiously stay up to date on the latest trends, formulas, and industry best practices, and are constantly evaluating and reevaluating our own efforts to make sure that every single one of our clients is ahead of the curve (and the competition) online.
We’re also up to date on the ABA Model Rules of Professional Conduct and current legal ethics related to social media.
First, let’s see if we’re a good fit for each other!
Conversations works exclusively with lawyers who have a solo or small firm practice, and who have already or want to develop one to two niche practice areas.
Why does niche matter?
Nobody searches for “general practice lawyer.” People want solutions specific to their needs and situations, whether that’s family law, personal injury, intellectual property law, or any other type of legal need.
That’s where we come in.
By finding those relevant topics and conversations online, and getting you involved in those conversations, we place you in front of potential clients and referral sources looking for information and solutions relevant to their needs and professional interests.
Bottom line: people are already online talking about or looking for solutions to legal problems they or someone they know are facing. Let’s get you connected to them.
Click here to tell us more about your firm, and the best time to give you a quick call (or email if you’re not a phone person), and we’ll start the conversation asap!
We create a customized strategy and process for each client. Once we start collecting monthly data, we constantly adjust our efforts to make sure you’re getting top-notch service and maximum impact.
Packages typically include deliverables like:
• Monitoring and Protecting your Brand Identity Online • Increasing Social Media Engagement • Management of online ad campaigns • Growing your online audience
• Using Social Media to drive traffic (and qualified leads!) • Blogging on your behalf to improve SEO • Updating and managing your online listing profiles (like LinkedIn, Justia, and Avvo) •Creative content updates to Social Sites (like Facebook, Twitter and Google+)
…and so much more!